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"Look It, Hide IT, Keep It"


Informational Video [WMV] [MOV]
Press Release Video [WMV] [MOV]
slide Show [WMV]In 2010 Los Angeles

Police Department launched a new campaign aimed at informing the public of burglary and theft from motor vehicles and providing a few simple steps to keep from becoming victims of these crimes.

The "Lock It, Hide It, Keep It" campaign was launched in the San Fernando Valley, but its message is for everyone. The goal is for folks to take a few extra seconds to properly store their belongings and this crime could be eliminated. There is no good reason to be the victim of a burglary and theft from motor vehicles. Including vehicle damage, items lost and other costs, the average cost of a burglary and theft from motor vehicles to each victim is roughly $1885.

The message is simple:

  • Lock It: Lock your vehicle every time you leave it unattended
    and take your valuables with you.
  • Hide It: Hide your valuables in your trunk, under the seats, in the glove box,
    or other compartments within the vehicle. Ideally, take your property with you.
  • Keep It: Personal responsibility is the best prevention to safeguard personal property
    and to prevent becoming a victim.

The campaign includes banners, billboards and public service announcements to remind the public that property crime prevention is largely dependent upon an individual's willingness to take the necessary precautions.